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Boston’s MCCA to Produce its Own Events

The Massachusetts Convention Center Authority wants to change the economic model for conventions centers: It’s working to produce or co-produce its own events and develop other new revenue streams for Boston’s two major convention facilities.

 

“What if we redefined … the relationship between the (convention center) building and the event?” asks James Rooney, executive director of the Massachusetts Convention Center Authority, which runs the Hynes Convention Center and the Boston Convention and Exhibition Center. “Why can’t a dimension of our business be show production?”

 

Those are the questions that are driving MCCA’s new Strategy and Product Development team, led by Johanna Storella. The sole purpose of this group is to develop new models for doing business at MCCA’s convention centers.

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Testimonial

“From planning to execution, your ‘can do’ attitude made the process a pleasure.”

- Event Exhibits & Operations, Yankee Dental Congress

Social

Yesterday was a beautiful celebration of everything that we love about the #bostonmarathon - thank you… instagram.com/p/nGJYJvuwYV/

Announcing our new Venue Products Managers experience: a new approach to event management that will enable meeting planners to deliver events that are unique, personal, and successful beyond their expectations. 

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Featured

Boston Convention & Exhibition Center Celebrates 1 Millionth Cab Ride

BOSTON – The Boston Convention & Exhibition Center today celebrated its 1 millionth cab ride during the first day of the PAX East video gaming convention.

Now, a clarification: This is NOT EXACTLY the 1 millionth cab trip to or from the BCEC. The MCCA expects that specific cab to drive to the BCEC sometime on April 12. But with PAX East opening up and the buzz of activity around the building, the MCCA and Executive Director James E. Rooney ceremoniously honored the 1 millionth cab ride today.

“This is a stunning achievement for such a young building,” said Rooney. “Without the Boston Convention & Exhibition Center, these cab rides would not have happened, or they would have taken place in another state. But they did happen, in rain and shine, and Boston and the MCCA is better because of it.”

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Testimonial

"The champion of this department was Levy Restaurants, an event and catering company associated with Hynes Convention Center. Levy’s cupcakes were basically beyond words. I’ve never tasted a better crafted cupcake in my entire 26 year-cupcake-eating-life."

- Jessica Cickay, Food Blogger

Social

Yesterday was a beautiful celebration of everything that we love about the #bostonmarathon - thank you… instagram.com/p/nGJYJvuwYV/

Announcing our new Venue Products Managers experience: a new approach to event management that will enable meeting planners to deliver events that are unique, personal, and successful beyond their expectations. 

Feature Photos

Featured

Boston’s MCCA to Produce its Own Events

The Massachusetts Convention Center Authority wants to change the economic model for conventions centers: It’s working to produce or co-produce its own events and develop other new revenue streams for Boston’s two major convention facilities.

 

“What if we redefined … the relationship between the (convention center) building and the event?” asks James Rooney, executive director of the Massachusetts Convention Center Authority, which runs the Hynes Convention Center and the Boston Convention and Exhibition Center. “Why can’t a dimension of our business be show production?”

 

Those are the questions that are driving MCCA’s new Strategy and Product Development team, led by Johanna Storella. The sole purpose of this group is to develop new models for doing business at MCCA’s convention centers.

Read More

Feature Video

Testimonial

“There’s nothing more rewarding to me than seeing a city-kid on a boat for the first time — smiling, confident, and amazed after catching their first fish. To keep our program running, we rely on the generosity and support of programs like the MCCA’s Community Partnership Grants. Their commitment to community programs, particularly youth programs, makes our small operation and all those smiles possible.”

- John Hoffman, Fishing Academy, Brighton, MA

Social

Announcing our new Venue Products Managers experience: a new approach to event management that will enable meeting planners to deliver events that are unique, personal, and successful beyond their expectations. 

Congratulations to our Team MCCA JP Morgan Chase Corporate Challenge runners!

Yesterday was a beautiful celebration of everything that we love about the #bostonmarathon - thank you… instagram.com/p/nGJYJvuwYV/

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Featured

PCMA Convening Leaders Set for Record Attendance

PCMA’s 2014 Convening Leaders is under way at Boston’s Hynes Convention Center, carrying the theme of “Revolution” that is fitting for the city in which it’s being held, while also referring to association's description of the event as a “meetings laboratory.”

Although PCMA does not reveal attendance numbers until they are finalized days after the close of the event, the Jan. 12-15 conference is expected to set attendance records, according to Deborah Sexton, president and CEO of the association.

“This event will have the highest attendance of any event in its history,” Sexton said. “But it’s not about how many people attend. We want to be the best—it’s not always about being the biggest.”

Feature Video

Testimonial

“From planning to execution, your ‘can do’ attitude made the process a pleasure.”

- Event Exhibits & Operations, Yankee Dental Congress

Social

Yesterday was a beautiful celebration of everything that we love about the #bostonmarathon - thank you… instagram.com/p/nGJYJvuwYV/

Announcing our new Venue Products Managers experience: a new approach to event management that will enable meeting planners to deliver events that are unique, personal, and successful beyond their expectations. 

Feature Photos

Featured

MCCA’s Rooney Honored as “White Man Who Can Jump”

BOSTON – James E. Rooney, Executive Director of the Massachusetts Convention Center Authority, was among 12 Boston business and philanthropic leaders honored Tuesday night by Get Konnected! as outstanding diversity game changers in the City of Boston. Rooney was recognized for his success in making Boston a more appealing destination for minority-based meetings and events. The “white man who can jump” theme honored these white, male business leaders who have strongly supported diversity.

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Testimonial

"The BCEC is one of the few convention centers that offers free Wi-Fi service throughout the facility. It eliminates the need to negotiate this "must-have" service, results in considerable savings and satisfied attendees!

- Linda S. Bailey, CMP, National Fire Protection Association

Social

Yesterday was a beautiful celebration of everything that we love about the #bostonmarathon - thank you… instagram.com/p/nGJYJvuwYV/

Announcing our new Venue Products Managers experience: a new approach to event management that will enable meeting planners to deliver events that are unique, personal, and successful beyond their expectations. 

Feature Photos

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