The Massachusetts Convention Center Authority wants to change the economic model for conventions centers: It’s working to produce or co-produce its own events and develop other new revenue streams for Boston’s two major convention facilities.
“What if we redefined … the relationship between the (convention center) building and the event?” asks James Rooney, executive director of the Massachusetts Convention Center Authority, which runs the Hynes Convention Center and the Boston Convention and Exhibition Center. “Why can’t a dimension of our business be show production?”
Those are the questions that are driving MCCA’s new Strategy and Product Development team, led by Johanna Storella. The sole purpose of this group is to develop new models for doing business at MCCA’s convention centers.